Custom made matte reds with an enriching, hydrating texture.The revolutionary,innovative formula delivers bold luscious colour that lasts for 6 hours. Infused with Velvet Fusion capsules, pure pigments and Jojoba Oils. The ultra gliding Shine Oils and new Light Illum Complex deliver a silken, rich matte effect.
Paint the town red with these stunning range of Loreal Color Riche Pure Reds.
- The cosmetics giant has come up with 7 custom made shades to suit all skin tones.
- Empowered with matte effect, Pure Reds make your lips look sultry and enchantingly red.
- Tailor-made for every skin-tone
- Hydrating Texture.
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(This is a PR Release)